Current:Home > MyBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -AssetLink
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-16 15:00:16
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (3292)
Related
- What do we know about the mysterious drones reported flying over New Jersey?
- Thursday Night Football highlights: Eagles beat Vikings, but hear boo birds
- NASA UAP report finds no evidence of extraterrestrial UFOs, but some encounters still defy explanation
- Around 3,000 jobs at risk at UK’s biggest steelworks despite government-backed package of support
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Ruby Franke's Sister Says She's Beyond Disgusted Over YouTuber's Alleged Abuse
- Iraq steps up repatriations from Islamic State camp in Syria, hoping to reduce militant threats
- Bangladesh is struggling to cope with a record dengue outbreak in which 778 people have died
- Meta releases AI model to enhance Metaverse experience
- UN General Assembly to take place amid uptick of political violence
Ranking
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Philly teachers sue district for First Amendment rights violation over protests
- Holly Madison Reveals Why Hugh Hefner Hated Red Lipstick on Playboy Models
- Kim Jong Un stops to see a fighter jet factory as Russia and North Korea are warned off arms deals
- FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
- Protecting Margaritaville: Jimmy Buffett, Bama and the Fight to Save the Manatee
- Charges in St. Louis more than doubled after embattled St. Louis prosecutor resigned
- Drew Barrymore stalking suspect trespasses at fashion show looking for Emma Watson, police say
Recommendation
A South Texas lawmaker’s 15
Josh Duhamel becomes counselor of 'big adult summer camp' with 'Buddy Games' reality show
Casino giant Caesars Entertainment reports cyberattack; MGM Resorts says some systems still down
Mel Tucker made millions while he delayed the Michigan State sexual harassment case
Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
China is sending Vice President Han Zheng to represent the country at UN General Assembly session
Video shows 20 rattlesnakes being pulled out of Arizona man's garage: 'This is crazy'
350 migrants found 'crowded and dehydrated' in trailer in Mexico, authorities say